On Tuesday 2nd February, FLOWE(RED) launched with the help of Cat Deeley in London's oldest flower market, Covent Garden. In celebration of our launch, we created a giant map of Africa incorporating nearly 10,000 African roses. We gave 3,800 roses to visitors in recognition of the 3,800 men, women and children who die unnecessarily from AIDS in Sub-Saharan Africa everyday.

Scroll through the slide show to see pictures from the day, using the (-) and (+) icons that appear on the left and right of the picture viewer.

Click to view coverage of our launch.