In the United Kingdom and Ireland, Mothering Sunday originated in the 16th century as a Christian practice of attending the mothers’ church, thus reuniting mother and child. It fell on the fourth Sunday of Lent (14 March in 2010), exactly three weeks before Easter Sunday.

The celebration of Mother’s Day gradually fell out of existence and was only revived in 1935 by American soldiers during World War II who were celebrating Anna Jarvis' Mother's Day on the second Sunday of March. People from Ireland and the UK started once again to celebrate Mother's Day on the fourth Sunday of Lent, the same day on which Mothering Sunday had been celebrated before it disappeared. Mothering Sunday can fall at the earliest on 1 March (in years when Easter Day falls on 22 March) and at the latest on 4 April (when Easter Day falls on 25 April). Some traditions, such as eating cake on the day, have been revived, and many new ways of showing appreciation for one’s mother have come into existence in recent times.

Flowers and chocolates have made their way into the mainstream as gifts on Mother’s day for showing affection. On top of the 18 bouquets currently available, including Sweetheart Roses, Country Garden, Tropica Exotica, Moby Rose, and Lily in the Clouds, FLOWE(RED) have developed the Sweet Embrace bouquet specifically with Mother’s Day (Mum’s Day) in mind. The pastel pink and purple Avalanche and Amnesia roses interspersed with fragrant lavender strigs make are the perfect gift for showing respect and admiration for one’s mother.