FLOWE(RED)™ is proud to be part of  the (RED)™ family of bold brands changing the way we shop and give back. (RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)^RED™ mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programmes in Africa, with an emphasis on the health of women and children. Since its launch in the Spring of 2006, more than $140 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana, and Lesotho and supports programmes that have reached more than 4 million people. For more information, visit www.joinred.com.

The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002 to dramatically increase resources to fight three of the world's most devastating diseases. Since its creation, the Global Fund has become the dominant financer of programmes to fight AIDS, TB and malaria, with US$15.6 billion for programmes in 140 countries. The Global Fund supports programmes based on agreed performance targets and disburses money in response to proven results. At the end of July 2009, programmes supported by the Global Fund have averted more than 4 million deaths by providing AIDS treatment for 2.3 million people, TB treatment for 5.4 million people, and by the distribution of 88 million insecticide-treated bed nets for the prevention of malaria worldwide. (RED) is the largest private sector campaign. For more information visit www.theglobalfund.org.